The Boutique Consultancy Firm Dedicated to Revolutionizing Retail Strategies
Welcome to
Trigger Shopper
Consultancy
"Success in retail is driven by the brand that understands the shopper, not the biggest budget. Shopper centricity fuels market dominance and long-term growth."
Dinesh Abeysena, founder and chief consultant at Trigger Shopper, brings over 20 years of experience in Sales, retail, distribution, marketing and shopper marketing.
With a background leading shopper strategy in Organizations like Nestlé, Fonterra, and Hemas, he combines hands-on execution with profound behavioral insights. ‘Our expertise lies in recognizing the critical difference between the shopper and the consumer, enabling brands to influence purchase decisions more effectively. We uncover the opportunities for your brand and turn them into results.’
The Sale That
Almost
Happened...They didn’t reject your brand.
They simply picked your competitor brand.
Why?
Every year, millions of dollars are lost not due to bad products but because brands fail to interrupt the subconscious decisions that drive 80% of purchases.
Are you facing the following challenges in your business?
Are your monthly targets consistently just out of reach?
Are trade-driven pushes leading to excess inventory at retail, instead of moving products off the shelf?
Is your brand seeing slower off-take as shoppers increasingly overlook it?
Does your marketing team hold full accountability for engaging both consumers and shoppers?
Is your ad agency still handling shopper communications, or has this function evolved?
Is your communication strategy tailored specifically for both consumers and shoppers?
Are you able to measure how effectively your shopper-focused spending drives tangible business results?
If you nodded yes to even a few of these, it’s time to rethink your shopper strategy. And that’s exactly where we come in.
Trigger Shopper Consultancy
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